Project: Creative Direction for J_Tekkz
Client: J_Tekkz
Working as the Creative Director for J_Tekkz, a football content creator with over 4M followers across social media, has been an incredible journey. Together, we have built a brand that resonates deeply with Gen Z through engaging storytelling and unique content formats.
Our viral series, 'Jay’s Journey', became a worldwide sensation, highlighting the challenges of a young character, 'Jay,' trying to become a professional footballer. The innovative storytelling behind this series led to half a billion views on TikTok alone, achieving remarkable retention levels that demonstrate how well this content resonated with the Gen Z audience.
Since then, we’ve expanded to YouTube, where we’ve grown to 1.4M subscribers and collaborated with football legends like Neymar Jr., Ronaldinho, Kaka, and Roberto Carlos.
Role: Creative Director
Key Tasks:
- Shaped the creative vision and strategic content plan for J_Tekkz’s growth.
- Led the development of viral series 'Jay’s Journey', generating 800m views on TikTok.
- Secured brand collaborations that align with J_Tekkz’s audience through proactive outreach.
- Expanded J_Tekkz's platform to YouTube, driving rapid growth and high retention.
- Shaped the creative vision and strategic content plan for J_Tekkz’s growth.
- Led the development of viral series 'Jay’s Journey', generating 800m views on TikTok.
- Secured brand collaborations that align with J_Tekkz’s audience through proactive outreach.
- Expanded J_Tekkz's platform to YouTube, driving rapid growth and high retention.
Results:
- Grew J_Tekkz’s presence to over 4M+ followers AND 1.9B views across TikTOK, YOUTUBE AND INSTAGRAM.
- Expanded the YouTube audience to 1.4M subscribers.
- Collaborated with global football stars, enhancing the brand’s visibility.
- Grew J_Tekkz’s presence to over 4M+ followers AND 1.9B views across TikTOK, YOUTUBE AND INSTAGRAM.
- Expanded the YouTube audience to 1.4M subscribers.
- Collaborated with global football stars, enhancing the brand’s visibility.
Value Added:
- Successfully drove significant engagement through innovative storytelling, achieving rapid growth and long-term audience retention.
- Helped position J_Tekkz as a leading football content creator by securing impactful collaborations and producing high-quality content that resonates with Gen Z.
- Successfully drove significant engagement through innovative storytelling, achieving rapid growth and long-term audience retention.
- Helped position J_Tekkz as a leading football content creator by securing impactful collaborations and producing high-quality content that resonates with Gen Z.
