Project: Puma Futures Boot Campaign with Neymar Jr.
Client: Puma
In May 2024, I served as the Creative Director for J_Tekkz in a major campaign promoting Puma’s Futures boot range. The project took us to Saudi Arabia, where we collaborated with Neymar Jr. to create a 20-minute YouTube video as part of Puma's Q3 release. The video follows J_Tekkz and Neymar as they go head-to-head in three football challenges, taking viewers on a journey from preparation to the final face-off.
Role: Creative Director
Key Tasks:
- Shaped the video’s narrative to align with Puma's brand objectives.
- Scripted key elements and planned how to maximize time with Neymar.
- Led concept development and execution, ensuring client goals were met.
- Developed the content strategy to effectively promote the video across platforms.
- Shaped the video’s narrative to align with Puma's brand objectives.
- Scripted key elements and planned how to maximize time with Neymar.
- Led concept development and execution, ensuring client goals were met.
- Developed the content strategy to effectively promote the video across platforms.
Results:
- The YouTube video gained over 1 Million views within the first four days of release.
- The YouTube video gained over 1 Million views within the first four days of release.
Value Added:
- Successfully balanced creative impact with measurable results, delivering a compelling story that resonated with audiences and supported Puma's brand objectives.
- Successfully balanced creative impact with measurable results, delivering a compelling story that resonated with audiences and supported Puma's brand objectives.
