Project: Puma Ultra Boot Collection Campaign with Memphis Depay
Client: Puma
I creatively directed a YouTube video for J_Tekkz as part of Puma’s *Ultra Boot Collection* campaign, featuring Memphis Depay. In this project, J_Tekkz participated in a series of football challenges, with Depay rating his skills out of 99 to create a personalized FIFA card.
Role: Creative Director
Key Tasks:
- Developed the video concept to align with Puma’s brand objectives while ensuring the content remained engaging and skill-focused.
- Scripted key elements of the video, guiding the overall narrative.
- Oversaw production, capturing dynamic and impactful moments that resonated with both the audience and Puma's goals.
- Developed the video concept to align with Puma’s brand objectives while ensuring the content remained engaging and skill-focused.
- Scripted key elements of the video, guiding the overall narrative.
- Oversaw production, capturing dynamic and impactful moments that resonated with both the audience and Puma's goals.
Results:
- Delivered a highly engaging video that supported Puma’s campaign and successfully showcased their Ultra boot collection.
- Delivered a highly engaging video that supported Puma’s campaign and successfully showcased their Ultra boot collection.
Value Added:
- Created content that enhanced Puma’s visibility, combining football entertainment with product promotion in a format that resonated with Puma’s audience and brand values.
- Created content that enhanced Puma’s visibility, combining football entertainment with product promotion in a format that resonated with Puma’s audience and brand values.
