Project: Popchips x Tom Grennan Live Show Activation
Client: Popchips
Led the content strategy and execution for Popchips’ collaboration with Tom Grennan at his headline concert — from ideation through to on-the-ground filming and editing.
Role: Creative Producer & Videographer
Key Tasks:
- Developed content ideas that aligned Popchips with Tom Grennan’s brand and audience
- Executed the full shoot on-site at his live show, capturing behind-the-scenes moments, fan interactions, and performance highlights
- Edited a suite of short-form content tailored for Popchips’ social channels
- Executed the full shoot on-site at his live show, capturing behind-the-scenes moments, fan interactions, and performance highlights
- Edited a suite of short-form content tailored for Popchips’ social channels
Results:
Produced vibrant, talent-led content that brought Popchips into the heart of a live music experience and resonated with fans online
Value Added:
Delivered end-to-end creative that combined brand storytelling with music culture, helping Popchips show up authentically in a live environment
