Project: Hellmann’s x Alessia Russo: BTS Film
Client: Hellmann’s
Produced a behind-the-scenes video during a content shoot with Lioness Alessia Russo, capturing the energy on set while subtly positioning Wasserman as the connections company behind the campaign.
Role: Videographer & Editor
Key Tasks:
- Filmed candid BTS using iPhone, camcorder and Polaroid to create a nostalgic “home video” style
- Focused on Alessia’s natural presence and the shoot atmosphere to humanise the brand content
- Edited a short-form film that added depth to the campaign’s narrative
- Focused on Alessia’s natural presence and the shoot atmosphere to humanise the brand content
- Edited a short-form film that added depth to the campaign’s narrative
Results:
Delivered an intimate, visually distinct video that complemented the main campaign and gave audiences a look behind the curtain
Value Added:
Reinforced Wasserman’s role as the connector between brand, talent and story
