Project: Match for Hope (Qatar)
Client: IMO
The 'Match for Hope' was a high-profile charity football event held in Qatar, featuring legendary footballers like Roberto Carlos, Didier Drogba, Kaka, alongside influencers like Chunkz, Speed, and Aboflah. The match brought together sports icons and entertainment figures to raise funds for charitable causes. With over 30,000 tickets sold and $8 million raised for charity, the event not only showcased incredible talent but also had a powerful impact on global charitable efforts, uniting fans and players for a meaningful cause.
Role: Content Strategist
Key Tasks:
- Developed content strategy for marketing player announcement videos.
- Oversaw content requirements featuring star players like Roberto Carlos, Didier Drogba, Kaka, and influencers like Chunkz and Speed.
- Led efforts to align content with campaign objectives.
- Developed content strategy for marketing player announcement videos.
- Oversaw content requirements featuring star players like Roberto Carlos, Didier Drogba, Kaka, and influencers like Chunkz and Speed.
- Led efforts to align content with campaign objectives.
Results:
- Raised $8 million for charity.
- Sold 30,000+ tickets to the match.
- Raised $8 million for charity.
- Sold 30,000+ tickets to the match.
Value Added:
- Boosted engagement and ticket sales through strategic, high-impact content.
- Enhanced the event's visibility with star-studded, tailored video content, contributing to its overall success.
- Boosted engagement and ticket sales through strategic, high-impact content.
- Enhanced the event's visibility with star-studded, tailored video content, contributing to its overall success.
